Social Media Policy & Purpose
Last updated: July 6, 2017
Social media has become an integral part of modern life. It keeps us in touch with friends and family, it informs us about our world, and it gives us a platform allowing us to be heard.
Social media can be a powerful force for good, and we want to encourage Nedbox employees to use social media in positive ways. When you are online, we have three requests for you:
- Disclose your relationship to Nedbox
- Protect Nedbox
- Use common sense when posting
- Social media is rapidly changing, and these policies evolve along with it. Check back frequently to make certain the policies haven’t changed to keep pace.
What do our policies mean? They mean that we trust you. We bring smart people into the Nedbox family and we expect you to make smart decisions.
Our social media company policy provides a framework for using social media. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. Whether employees are handling a corporate account or use one of their own, they should remain productive. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace.
We expect all our employees to follow this policy.
“Social media” refers to a variety of online communities like blogs, social networks, chat rooms and forums. This policy covers all of them.
We consider two different elements: using personal social media at work and representing our company through social media.
Anyone can say anything on the internet. It is both the platform’s greatest strength and chief weakness. When you are posting on the internet, your integrity is on display for the entire world to see, so strive to be ethical, truthful, and decent.
If you talk about Nedbox on any website or any form of social media, please use a disclaimer like this one: “All opinions are my own”.
Using personal social media
We allow employees to access their personal accounts at work. But, we expect them to act responsibly and ensure their productivity isn’t affected. Using social media excessively while at work can reduce efficiency and concentration. Whether employees are using their accounts for business or personal purposes, they may easily get sidetracked by the vast amount of available content.
We advise our employees to:
- Use their common sense. If employees neglect their job duties to spend time on social media, their decline in productivity will show on their performance reviews.
- Ensure others know that personal account or statements don’t represent our company. Employees shouldn’t state or imply that their personal opinions and content are authorized or endorsed by our company. We advise using a disclaimer such as “opinions are my own” to avoid misunderstandings.
- Avoid sharing intellectual property like trademarks on a personal account without approval. Confidentiality policies and laws always apply.
- Avoid any defamatory, offensive or derogatory content. It may be considered as a violation of our company’s anti-harassment policy, if directed towards colleagues, clients or partners.
Representing our company
Some employees represent Nedbox by handling corporate social media accounts or speak on our company’s behalf. We expect them to act carefully and responsibly to protect Nedbox image and reputation. Employees should:
- Be respectful, polite and patient, when engaging in conversations on our company’s behalf. They should be extra careful when making declarations or promises towards customers and stakeholders
- Avoid speaking on matters outside their field of expertise when possible. Everyone should be careful not to answer questions or make statements that fall under somebody else’s responsibility
- Follow our confidentiality policy and data protection policy and observe laws on copyright, trademarks, plagiarism and fair use
- Inform our [PR/Marketing department] when they’re about to share any major-impact content
- Avoid deleting or ignoring comments for no reason. They should listen and reply to criticism.
- Never post discriminatory, offensive or libelous content and commentary
- Correct or remove any misleading or false content as quickly as possible
- Just by identifying yourself as an Nedbox employee, you are creating perceptions about your expertise and about Nedbox. Do us all proud.
Stay away from saying our products are smarter/ faster/ higher-performing in your social media postings. We must use Federal Trade Commission-mandated disclaimers in all communications when benchmarking or comparing processors.
- Did you mess up? It happens. If you make a mistake, admit it immediately. Apologize if you need to. Be upfront, and correct the error as soon as possible.
- If you're posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.
We’ll monitor all social media postings on our corporate account.
We may have to take disciplinary action leading up to and including termination if employees do not follow this policy’s guidelines. Examples of non-conformity with the employee social media policy include but are not limited to:
- Disregarding job responsibilities and deadlines to use social media
- Disclosing confidential information through personal or corporate accounts
- Directing offensive comments towards other members of the online community